DEBUG'EM ALL
MEETUP2025
We're thrilled to invite you to our Analytics Meetup on May 23rd, 2025 at 10:00 CET! 🚀 Join us for a morning of insightful talks, practical tips, and great conversations with fellow analytics professionals. Whether you're deep into data or just getting started, there's something here for everyone.
- 80 Seats
- 5 Speakers
- Google Spain, Torre Picasso, 1 . Madrid
The Meetup
This event is brought to you by Analytics Debugger — not just builders of tools and providers of advanced analytics tracking services, but active contributors to the analytics and tech community. We’re passionate about making data work for everyone, whether that’s through better debugging tools, smarter implementation strategies, or knowledge-sharing events like this one. Our mission is to simplify the complex and empower others to do great things with their data.
Why Attend Debug'Em All Meetup?
Debug'Em All is the premier analytics meetup that brings together professionals, enthusiasts, and experts from around the world. Our event focuses on practical solutions to real-world analytics problems.
Network with Experts
Connect with industry leaders and like-minded professionals.
Cutting-edge Content
Learn about the latest trends and technologies in analytics.
Prime Location
Hosted at Google Spain's headquarters in the heart of Madrid.
Event Speakers
Steen Rasmussen
Director of Data Innovation, IIH Nordic
A Vision for Marketing Analytics - The Redacted Session
Monday after our event Steen will be giving an extended version of this talk at the Google Analytics Partner Summit in Paris.So join us to get a sneak peak before anybody else at some of the stuff that will be impacting the digital analytics community in the coming time… only a little redacted to hide the really confidential parts.
Denis Golubovskyi
CEO, Stape
CRM Conversions and how to deal with them
Funnels don't end on your websites. The presentation will show you how to extend your tracking to the CRM systems.
Artem Korneev
Technical Web Analyst, OMMAX Munich
Dataform for GA4
Google Analytics 4 (GA4) offers an incredible feature - free BigQuery export. But working with the exported data can still be challenging. In this presentation, I'll show how Dataform can simplify common GA4-related tasks, optimize your data pipeline, reduce costs, and improve overall data quality. Unfortunately, I can't cover everything in depth, but in these 20 minutes, I hope you'll see the value of Dataform and be inspired to start / continue / love using it.
Jaime Perujo
Analytics Lead, Google Spain
App Measurement con GA.
TBD
Jesús Martín Calvo
Head of Data and Measurement, Google Spain
MMM & Meridian
TBD
Meetup Schedule
Welcome & Opening Remarks
Join us for the official opening of Debug'Em All Meetup 2025 with a brief overview of the day ahead.
Kamo (かも)
Master of Ceremonies
MMM & Meridian
TBD
Jesús Martín Calvo
Head of Data and Measurement, Google
Dataform for GA4
Google Analytics 4 (GA4) offers an incredible feature - free BigQuery export. But working with the exported data can still be challenging. In this presentation, I'll show how Dataform can simplify common GA4-related tasks, optimize your data pipeline, reduce costs, and improve overall data quality. Unfortunately, I can't cover everything in depth, but in these 20 minutes, I hope you'll see the value of Dataform and be inspired to start / continue / love using it.
Artem Korneev
Technical Web Analyst, OMMAX Munich
CRM Conversions and how to deal with them
Funnels don't end on your websites. The presentation will show you how to extend your tracking to the CRM systems.
Denis Golubovskyi
CEO, Stape
Coffee Break
Refresh with coffee and snacks while continuing conversations with other attendees.
All Attendees
Networking
App Measurement con GA.
TBD
Jaime Perujo
Analytics Lead, Google Spain
A Vision for Marketing Analytics - The Redacted Session
Monday after our event Steen will be giving an extended version of this talk at the Google Analytics Partner Summit in Paris.So join us to get a sneak peak before anybody else at some of the stuff that will be impacting the digital analytics community in the coming time… only a little redacted to hide the really confidential parts.
Steen Rasmussen
Director of Data Innovation, IIH Nordic
Quick Goodbye
Join us for the official opening of Debug'Em All Summit 2025 with a brief overview of the day ahead.
Kamo (かも)
Master of Ceremonies
Event Venue
Join us at Google Spain's headquarters in the iconic Torre Picasso building in Madrid.
Google Spain Headquarters
Located in the heart of Madrid's business district, Google Spain's headquarters offers state-of-the-art facilities for our event.
Address
Torre Picasso, Plaza Pablo Ruiz Picasso 1, 28020 Madrid, Spain
Date & Time
Fri, May 23, 2025 | 10:00 AM - 13:30 PM CET
Getting There
Easily accessible by metro (Santiago Bernabéu station) and bus routes 27, 40, and 126.
Our Sponsors
We're deeply thankful to our incredible sponsors for making this event a reality. Their generous support allows us to deliver top-tier analytics content to our community.
Organizer
Co-Organizer & Venue Sponsor
Gold Sponsors
Become a Sponsor
Interested in sponsoring Debug'Em All Meetup 2025? Reach out to us to learn about our sponsorship packages and benefits.
Get your ticket
Loading tickets from Eventbrite…
Get in Touch
Have a question or want to participate? We'd love to hear from you!